The marketing world is at a crossroads. As third-party cookies fade into irrelevance and privacy regulations tighten, businesses are under pressure to rethink how they connect with customers and drive growth. In this new era, first-party data—information you collect directly from your audience—has become the most valuable asset in your marketing toolkit. But collecting data is only the beginning. The real opportunity lies in how you activate it, and that’s where conversational AI platforms like…
